Authors Need Partners

I saw this article linked on the author Virginia Postrel‘s Facebook page:

10 Reasons You Should Skip the Traditional Publishers and Self-Publish E-Books Instead

Although there’s truth in it, overall it’s a Pollyanna take, particularly if Pollyanna didn’t know much about how much goes into editing, packaging, and marketing a book.

Just as an example: Numbers 6 (you can set your own schedule), 7 (you’ll have total control), and 8 (total creative freedom) can be upsides — but they can also be downsides. The implied shackles of 6 can actually help authors stay on schedule, and 7 and 8 may lose you control if you go through traditional publishing, but give you quality design and editorial support without you having to invest out of pocket. Also, “total control” and “total creative freedom” can be paralyzing, not liberating, for many creative people, especially those who’ve got writing chops but not professional design sensibility or marketing knowledge.

Self-publishing is an awesome opportunity, but every author needs partners. What’s good about now is that the potential partners are diversifying.

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  1. Posted May 3, 2012 at 11:28 am | Permalink

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